What would woolley pau do?

You’ve got 150 slides of research proving you chose the right ad campaign – and still nothing happened to sales. How come? Well, to get technical for a moment, people are funny. It’s relatively easy to send them a message with advertising – you can even get them to believe it. What’s much more difficult is getting people to care enough to actually do something. Apathy and inertia are the twin arch enemies of marketing. Which is why we’ve become more than a little obsessed with finding clever ways to influence behaviour. We’ve been pestering our data savvy colleagues in the Dentsu Aegis Network and bending the ears of our neighbours, the healthcare behaviour experts Spoonful of Sugar. You should see what happens we put our heads together.

To learn more about how we do it, click the button…

THAT'S VERY ME

Whatever your healthcare marketing problem, chances are we’ve

been there, done that
and got some useful insights...

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It’s all about behaviour...
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This is not our first rodeo...
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Spend wisely...
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Bring the numbers to life...
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The colleagues you’ve always wanted...
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Healthcare gets clever too...
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Down on resources? Try resourcefulness...
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Conversation piece...?
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Does it matter...?
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Then along came...
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The big names are worried too...
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Time to get real...
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Put our minds to anything...
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Internal audience. Tough crowd. Vital crowd…
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Reject the clichés...

Got the t-shirt?

Every marketing challenge is different in its own way, so we don’t promise our clients off the peg answers. But after more than two decades in the healthcare business we’ve got case studies to show, and lively thinking to share, for pretty much every kind of question. That includes big questions of the moment, like digital media, market access and the psychology of patient adherence.

Click on a t-shirt to find out more about the woolley pau way of doing things. And if you see a t-shirt that’s very you, get in touch with our managing director, Ed Shorthose.



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